Secrets Of Winning Super Bowl Car Ads
Judging by the Super Bowl XLVI car ads already released, the nearly dozen automotive companies airing commercials Sunday scrutinized what past winners did to make their $3-million-plus ad spend worth...
View ArticleChrysler Nails The Successful Formula For Profits
The successful formula for profits in the car-making business, in its most simplistic form, is this: fetch a higher price for every vehicle sold by lowering incentives and offering vehicles buyers...
View ArticleAutomakers: It's The Service, Not The Dealership
Ford's Jim Farley introduces the Lincoln MKZ concept at the Detroit auto show. I drove my car to a local dealership before dawn this morning for routine maintenance. A friend followed in a chase car to...
View ArticleLittle Celebration for Record GM Profit
Image via Wikipedia General Motors reported a record profit of $7.6 billion, substantially surpassing the previous record of $6.7 billion earned in 1997 and far outpacing 2010’s $4.7 billion. Not bad...
View ArticleWith Gas Prices Rising, Should You Buy a Hybrid or EV?
Is it time to buy a hybrid like the Toyota Prius? Talk of possible $5-per-gallon gasoline surely has some car buyers considering hybrids and electric cars. They generally do make more economic sense...
View ArticleFie on High Gas Prices -- February Car Sales Soar
Honda Civic sales were brisk in February. Climbing gas prices didn’t slow down February car sales a bit. Surprising auto executives and analysts alike, February car sales soared to a level not seen...
View ArticleWill Europe Finally Fix Its Auto Industry?
There was much jawboning last week at the Geneva auto show about the urgent need for Europe to finally address its auto industry’s overcapacity problem. Western European factories are churning out far...
View ArticleVW Adds Tennessee Production; Moves Closer to 2018 Goal
1 The Volkswagen Passat is built at the automaker's Chattanooga, Tenn., plant. Volkswagen moved closer to achieving its ambitious goal to sell 800,000 vehicles in the U.S. by 2018 when it announced...
View ArticleMarch Car Sales Roared All Month Long
March car sales roared all month long, bringing to close the auto industry's best first quarter since 2008. March car sales likely climbed to almost 1.5 million vehicles for a 17-percent gain from the...
View ArticleFloridians Are Most Loyal Hybrid Buyers; Californians Are Less Loyal
Owner loyalty to the Toyota Prius is higher than loyalty to other hybrids. Floridians are the most loyal buyers of hybrid cars, but, in general, hybrid buyers aren't very loyal at all to the...
View ArticleQuick, What's the Fastest-Selling Car in America?
The Toyota Prius C is the smallest, cheapest member of the hybrid family. Quick, what's the fastest-selling car in America? Answer: the Toyota Prius C hybrid car, according to Edmunds.com's analysis of...
View ArticleWhy Missed Forecast for May Car Sales Is No Cause for Alarm
May car sales came in lower than analysts' forecasts, prompting concern that the economy was sputtering -- again -- and were taking car sales with it after strong car sales had been leading the...
View ArticleAimed at Gen Yers, Cheap Sports Cars Zoom Out Of Dealerships
The Subaru BRZ was the quickest-selling vehicle in May. A trio of affordable sports cars that just hit the market is selling as fast as they arrive at dealerships, giving automakers hope that just...
View ArticleJune Car Sales Tracking Strong; Third-Highest Volume Since 2008
Other economic indicators, including unemployment and consumer confidence, may be bouncing around, but car sales are continuing at a healthy pace. June may well close as the third-highest volume month...
View ArticleToyota Seeks That Lovin' Feelin' from Partner BMW
Toyota President Akio Toyoda and BMW CEO Norbert Reithofer during a press conference at the BMW World. (Image credit: AFP/Getty Images via @daylife) Toyota Motor Corp. President Akio Toyoda promised in...
View ArticleLate on the Field, Chrysler Tries to Change the Game with Dodge Dart
Chrysler plays up the 2013 Dodge Dart's low $15,995 starting price. Chrysler Group airs the first television commercial for its new Dodge Dart, the most important car the automaker has introduced since...
View ArticleCadillac ATS Wins Gold in Olympics Advertising
The 2013 Cadillac ATS is a BMW 3 Series fighter. General Motors captured the gold with its advertising of its new 2013 Cadillac ATS, its BMW 3 Series-fighter. The “Cadillac ATS vs. the World” campaign...
View ArticleHurricane Sandy's Lost October Car Sales Will Return
Flotsam on parked car after Hurricane Sandy (Photo credit: WarmSleepy) Hurricane Sandy took its toll on October car sales, but like the resilient residents of the storm-ravaged East Coast, they’ll...
View ArticleNovember Car Sales Rate Likely Best Since February 2008
November car sales could reach their highest sales rate since February 2008 when automakers post results on today. Car-shopping website Edmunds.com forecasts that U.S. car and light truck sales in...
View ArticleShould Car Buying Be Like Online Dating Versus a Dental Visit?
Carroll Lachnit, Edmunds.com features editor, takes complaints about the car-shopping experience from Hackomotive participants. The car-buying experience is “so torturous,” Hyundai Motor America CEO...
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