Secrets Of Winning Super Bowl Car Ads
Judging by the Super Bowl XLVI car ads already released, the nearly dozen automotive companies airing commercials Sunday scrutinized what past winners did to make their $3-million-plus ad spend worth it.
View ArticleChrysler Nails The Successful Formula For Profits
The successful formula for profits in the car-making business, in its most simplistic form, is this: fetch a higher price for every vehicle sold by lowering incentives and offering vehicles buyers...
View ArticleAutomakers: It's The Service, Not The Dealership
I drove my car to a local dealership before dawn this morning for routine maintenance. A friend followed in a chase car to take me home. I’d made an appointment but still a long line of cars awaited...
View ArticleLittle Celebration for Record GM Profit
General Motors reported a record profit of $7.6 billion, substantially surpassing the previous record of $6.7 billion earned in 1997 and far outpacing 2010’s $4.7 billion. Not bad for a company that...
View ArticleWith Gas Prices Rising, Should You Buy a Hybrid or EV?
Talk of possible $5-per-gallon gasoline surely has some car buyers considering hybrids and electric cars. They generally do make more economic sense when gas prices rise. And gas prices are rising...
View ArticleFie on High Gas Prices -- February Car Sales Soar
Climbing gas prices didn’t slow down February car sales a bit. Surprising auto executives and analysts alike, February car sales soared to a level not seen since February 2008.
View ArticleWill Europe Finally Fix Its Auto Industry?
There was much jawboning last week at the Geneva auto show about the urgent need for Europe to finally address its auto industry’s overcapacity problem. Western European factories are churning out far...
View ArticleMarch Car Sales Roared All Month Long
March car sales roared all month long, bringing to close the auto industry's best first quarter since 2008.
View ArticleFloridians Are Most Loyal Hybrid Buyers; Californians Are Less Loyal
Floridians are the most loyal buyers of hybrid cars, but, in general, hybrid buyers aren't very loyal at all to the fuel-sipping technology. Only about 35 percent of hybrid vehicle owners bought...
View ArticleQuick, What's the Fastest-Selling Car in America?
Quick, what's the fastest-selling car in America?
View ArticleWhy Missed Forecast for May Car Sales Is No Cause for Alarm
May car sales came in lower than analysts' forecasts, prompting concern that the economy was sputtering -- again -- and were taking car sales with it after strong car sales had been leading the...
View ArticleAimed at Gen Yers, Cheap Sports Cars Zoom Out Of Dealerships
A trio of affordable sports cars that just hit the market is selling as fast as they arrive at dealerships, giving automakers hope that just maybe Gen Yers are embarking on a love affair with the...
View ArticleJune Car Sales Tracking Strong; Third-Highest Volume Since 2008
Other economic indicators, including unemployment and consumer confidence, may be bouncing around, but car sales are continuing at a healthy pace. June may well close as the third-highest volume month...
View ArticleToyota Seeks That Lovin' Feelin' from Partner BMW
Toyota Motor Corp. President Akio Toyoda promised in 2009, when he took the reins of the company his grandfather
View ArticleLate on the Field, Chrysler Tries to Change the Game with Dodge Dart
Chrysler Group airs the first television commercial for its new Dodge Dart, the most important car the automaker has introduced since its 2009 emergence from bankruptcy under ownership by Italy's Fiat,...
View ArticleCadillac ATS Wins Gold in Olympics Advertising
General Motors captured the gold with its advertising of its new 2013 Cadillac ATS, its BMW 3 Series-fighter. The “Cadillac ATS vs. the World” campaign launched during the opening ceremony of the...
View ArticleHurricane Sandy's Lost October Car Sales Will Return
Hurricane Sandy took its toll on October car sales, but like the resilient residents of the storm-ravaged East Coast, they’ll bounce back and then some.
View ArticleNovember Car Sales Rate Likely Best Since February 2008
November car sales could reach their highest sales rate since February 2008 when automakers post results on today.
View ArticleShould Car Buying Be Like Online Dating Versus a Dental Visit?
The car-buying experience is “so torturous,” Hyundai Motor America CEO John Krafcik told an industry gathering a couple years ago, that consumers would rather go to the dentist than visit a car...
View Article
